There are many intelligent ways how to find a perfect location for a restaurant. But I have only two main criteria:
1. Location
2. Budget

Location means that I want the pizza place to be close to my house. I hate spending too much time in traffic. I always liked to have office close to my house. So I was looking somewhere close-by for a location. And there are not many options available.

Especially if we take budget into consideration. I have no experience in restaurant business. There are nice locations close to the beaches, but they are expensive. I could be paying $6,000 to $10,000 per month. And that is a huge risk.

So I was very happy to find the location on Hawthorne Blvd , which is a great location and with perfectly reasonable budget.


It is a small strip mall. Small stores. Each around 1,000 sq. feet. I think that is perfect size for pizza restaurant. Our unit is in the middle.

The monthly cost is $3,200! I think that is fantastic. All in price including NNN charges.

There are few drawbacks. Few doors down there is Domino’s Pizza. Not sure if it bad or good. Our pizza will be different. Thin dough & organic ingredients from small farmers and producers. So it will be not exactly like Domino’s pizza.

Hopefully Domino’s will be the ones going out of business once we start and not the opposite way:-))

Dodo pizza wrote great article about how they were looking for their location and also created nice spreadsheet showing the different criteria how to choose the best location.

I like how they are willing to share this useful information. And how disciplined approach they have.  I am too lazy to work with spreadsheet (even that I know it is a smart way how to do it).


Leave a comment

Your email address will not be published. Required fields are marked *